Premier Service® is the GMAC Real Estate service delivery process designed to create a consistent, reliable, measurable and marketable service experience. The program provides GMAC Real Estate Sales Associates with tools to help explain and demonstrate their commitment to providing the best customer service available from any real estate company in the industry.

To understand just how powerful Premier Service can be, one must look at the compelling statistics from industry research. Despite the fact that 79% of buyers were very satisfied, only 4% used an agent they worked with previously. Even with first-time homebuyers factored into that percentage, that’s a staggeringly low amount of repeat transactions. As for sellers, 69% claimed to be satisfied by the services they received, yet only 21% used an agent they had used before. Clearly, buyers and sellers usually fail to see any difference in real estate companies or agents.

Why is this? Customers do not understand what we do to earn our commissions, feel powerless during the transaction and do not trust us to be on their side. Research tells us what customers really want from a real estate transaction--value and control. They want value when measured against the commission they pay; and they want the feeling of control that comes from being informed about, and involved in, all aspects of the home-buying and selling process.

Our Premier Service Program addresses all these issues, and more.  THAT is why OUR customer satisfaction rating is an astounding 94% nationwide. The process starts with listening to the customer, and continues by establishing mutually agreed upon expectations. Our commitment to service is documented in writing, right-up-front. We then perform our service as agreed-upon, and allow our clients to grade us afterwards through an independent third party research company. There is nothing in the industry as complete, as customer-focused, and as effective as our Premier Service approach.

Premier Service is supported through our four-part Premier Service marketing program:

1. The Premier Service Commitment / Guarantee: A certificate which GMAC Real Estate Sales Associates sign and give to customers to explain our solemn pledge of service. It describes the agent’s roles of Trusted Advisor, Skilled Negotiator, and Expert Facilitator. With this document Sales Associates explain (in great detail) what they do, the value created from their service, and clearly put the customer's needs first! By signing their name to the pledge, GMAC Real Estate sales professionals make a powerful and personal statement, and commitment, to customers.
    
2. Collateral Materials: Our Buyer Presentation and Seller Listing Presentation materials are first-class and help differentiate and position GMAC Real Estate agents as the service leader. These materials help further explain and support the roles that a Premier Service Sales Associate plays as Trusted Advisor, Skilled Negotiator, and Expert Facilitator.
    
3. Value-Added Customer Programs: Through GMAC Real Estate’s expansive Premier Service Program (coupled with additional special strategies and tactics that I have personally developed), clients are provided with the most intensive performance-based home sales and home buying systems available today!  This is a tremendous value for my customers (more than you will find with any other agency or agent) – and in the process, I will be working to help relieve the stress that so many customers experience before, during and after a sale.
    
4. Customer Satisfaction Survey: Through the Premier Service program, every GMAC Real Estate customer is asked to complete a survey evaluating the service they received. The simple act of asking them to do so sends an unmistakable message--that their opinion is important and their input is valued. This surveys allows us to document a track record of superior service that no other company can match.

Through Premier Service we lead the industry with an astounding 94% customer satisfaction level.  It is the most comprehensive approach to performance-excellence and customer-satisfaction in Real Estate today. And I take several steps to enhance the service even further, through action-tested processes which differentiate me from any other agent you will meet. Premier Service is the way GMAC Real Estate has come to stand for a level of customer service unparalleled in the industry.